The objective of this video is to provide you with a core foundation of Search Engine Optimization, SEO, best practices that are unlikely to go out of style with the next algorithm update and will keep delivering traffic to your site.
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Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Please visit Search Engine Land for the full article.