3. Blog Excerpts
4. Install Social Sharing buttons
5. Keyword in the SEO title
6. Install Google Analytics
7. Share on Social Media
So really it is all about making sure that people want to know about the topic you intend to write about. This “topic” or Keyword phrase should appear in the SEO title of the post. The content needs to be comprehensive. It’s important that you share your content and that other people are also able to share it. And you need a way to be able to tell if anyone is finding your content via “Google Analytics” so you can continue to adjust your strategy and consolidate posts or change the topic/keyword if needed.
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Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Please visit Search Engine Land for the full article.