Google AdSense SEO Tips and Insights https://youtu.be/KONXyBcBNaY video lesson for using WordPress and Yoast SEO Plugin to automatically hook in to meta description to add it to the footer.php template.
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Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Please visit Search Engine Land for the full article.