SEO 2013 & Beyond on Amazon: http://ezseonews.com/seo2013-1
Over the years, webmasters have looked for ways to rank in Google for specific keyword phrases. The most popular method was to search for high demand, low competition phrases and write an article around that phrase. Post-Panda and post-Penguin, this type of approach will get your site penalized.
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If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments. Please visit Search Engine Land for the full article.